naming rights for coms

Here is the place to talk about all things city and football!

naming rights for coms

Postby CITYSTEVEDON » Thu Feb 24, 2011 3:10 pm

Comments Share Tweet Buzz Digg More

Manchester City Consult Arsenal As They Target Biggest Stadium Naming Rights Deal In Football
Big spenders looking to raise £150m through Eastlands sponsor
By Wayne Veysey
Feb 24, 2011 2:05:00 PM
1
Share
Photo GalleryZoomCity of Manchester Stadium
Related Links
Teams
Arsenal
Man City
Find the best odds and bet on the Premier League. Manchester City are targeting the biggest stadium naming rights deal in world football after opening talks with potential sponsors, Goal.com UK can reveal.
City officials are hopeful of sealing a £150 million deal lasting between 10 and 15 years.

As a starting point in their negotiations, they have picked the brains of Arsenal and their stadium sponsors Emirates, who signed a £100m agreement with the Londoners that began when the 60,000-capacity venue opened in 2006 and runs until 2021.

City commercial bosses have already begun visiting leading financial institutions around the globe, including the Middle East and the Far East, as they ascertain the value in a market that is relatively new for British sports stadia.

The club’s shirt sponsors Etihad, the national airline of the United Arab Emirates, have emerged as the early front-runners to be the stadium sponsor.

Etihad is run by the Abu Dhabi government, and like City, backed by the royal family. However, the deal would be a commercial one rather than just an opportunity to use one company to promote another.

City officials, led by chief executive Garry Cook, believe stadium naming rights can help boost the club’s revenue and enable it to meet Uefa’s financial fair play rules that require clubs in European competition to be close to breaking even within three years. City posted a loss of £121m, the second biggest in Premier League history, in their last set of financial results.

Although a lucrative stadium naming rights deal is a bona fide means of increasing income, Uefa has placed restrictions on what ‘related companies’ may offer in sponsorship compared to market rates.


World record | Sheikh Mansour-owned City targeting football's biggest naming rights deal
It is further complicated for Eastlands officials by the fact that the City of Manchester Stadium is owned by Manchester City Council, although the club are in advanced talks to renegotiate the lease on the ground.

Stadium naming rights is common in American sports, particularly baseball, basketball and American Football and shared sports venues. The highest amount paid for naming rights in any sport is the £245m, 20-year deal agreed between Citigroup and Major League Baseball’s New York Mets, who have played at Citifield since 2009.

The market is less mature in football, even if it is commonplace in countries such as Germany, Japan and Australia. Although precedents in England include Bolton Wanderers, Stoke City, Wigan Athletic, Coventry City and Leicester City, Arsenal are deemed a better yardstick by Manchester City because of their status and global appeal.

“City are looking to sign a similar length deal to Arsenal,” a source told Goal.com UK. “They are keen to get fair value by investigating what the stadium sponsorship market will be worth in 15 years’ time.

“Arsenal’s deal with Emirates was front-loaded to allow them to get more cash up front and pay for the cost of building Emirates Stadium. This has convinced City that they can negotiate more than the £6.7m-a-year deal that Arsenal have, especially with the growing international audience for the Premier League brand.”

City also believe that the relative youth of the City of Manchester Stadium should not be a negative factor in negotiations. “The ground is not associated with the club the way Maine Road used to be or Old Trafford is with Manchester United,” added the source.

Our provides the best breaking
sorry if posted before
CITYSTEVEDON
Kinky's Mazy Dribbles
 
Posts: 2768
Joined: Thu Jul 26, 2007 8:02 pm
Location: doncaster, yorkshire
Supporter of: manchester city
My favourite player is: who ever plays for city

Re: naming rights for coms

Postby Wooders » Thu Feb 24, 2011 4:53 pm

etihad by the naming rights for a gazillion pounds - we're euro friendly again
Citys new Motto "To crush your enemies, to see them driven before you and hear the lamentation of their women"
Wooders
Donated to the site
Donated to the site
Yaya's Wembley Winning Strikes
 
Posts: 15700
Joined: Thu Dec 15, 2005 12:55 pm
Location: UK
Supporter of: City

Re: naming rights for coms

Postby Dameerto » Thu Feb 24, 2011 5:06 pm

That article states we're in advanced talks to renogotiate our lease - it's my understanding the deal was done some time ago and reported on here.
VIVA EL CITIES

"The adjudicatory chamber of the Ethics Committee ... has banned Mr Joseph S. Blatter ... for eight years and Mr Michel Platini ... for eight years from all football-related activities (administrative, sports or any other) on a national and international level. The bans come into force immediately." - 21/12/2015
User avatar
Dameerto
Donated to the site
Donated to the site
Allison's Big Fat Cigar
 
Posts: 18703
Joined: Mon Jun 22, 2009 7:08 pm
Supporter of: El City
My favourite player is: Sergio Forwardo

Re: naming rights for coms

Postby Arjan Van Schotte » Thu Feb 24, 2011 6:10 pm

i wonder how this fits in with the forthcoming fifa financial rules.

i did wonder why this hadn't happened already tbh - could it be that the club announce a £200M naming rights deal the very season the rules kick in? mmm......
"Whatever it is that we "bought" - we didn't put it up for sale..."

Image
User avatar
Arjan Van Schotte
Donated to the site
Donated to the site
Denis Tueart's Overhead
 
Posts: 8692
Joined: Mon Dec 26, 2005 9:17 pm
Location: Elland Back
Supporter of: Манчестер Сити

Re: naming rights for coms

Postby john68 » Fri Feb 25, 2011 6:02 am

Dameerto wrote:That article states we're in advanced talks to renogotiate our lease - it's my understanding the deal was done some time ago and reported on here.


City agreed to pay the City Council a set fee per annum for an agreed period. I'm not certain if there was any further deal regarding the lease.
I KNOW THAT YOU BELIEVE THAT YOU UNDERSTOOD WHAT YOU THINK I WROTE, BUT I AM NOT SURE YOU REALISE THAT WHAT YOU READ IS NOT WHAT I MEANT
User avatar
john68
Kaptain Kompany's Komposure
 
Posts: 14630
Joined: Sat Aug 11, 2007 4:47 pm
Location: Sittin' on the dock of the bay...wastin' time.
Supporter of: ST MARKS (W GORTON)
My favourite player is: BERT TRAUTMANN

Re: naming rights for coms

Postby john@staustell » Fri Feb 25, 2011 7:33 am

john68 wrote:
Dameerto wrote:That article states we're in advanced talks to renogotiate our lease - it's my understanding the deal was done some time ago and reported on here.


City agreed to pay the City Council a set fee per annum for an agreed period. I'm not certain if there was any further deal regarding the lease.


The stadium deal was definitely re-negotiated last year. Based on a fixed rental rather than one varying with attendance. Probably marginally higher than it was, but stays the same if (WHEN) the capacity goes through the roof (so to speak). That's as I recall it anyway.

As for the stadium naming rights Cookie mentioned them when last years figures were announced but, to be honest, £7M per year is like pissing in the wind. But every little helps.
“I may be drunk, Miss, but in the morning I will be sober and you will still be ugly.”
User avatar
john@staustell
Roberto Mancini's Scarf
 
Posts: 20305
Joined: Fri Aug 24, 2007 9:35 am
Location: St Austell
Supporter of: City

Re: naming rights for coms

Postby craigmcfc » Fri Feb 25, 2011 10:45 am

Arjan Van Schotte wrote:i wonder how this fits in with the forthcoming fifa financial rules.

i did wonder why this hadn't happened already tbh - could it be that the club announce a £200M naming rights deal the very season the rules kick in? mmm......


I'm not sure how it would fit within the new rules either. I'm sure that they're going to have some financial panel that will decide what the "real" figure of sponsorship is, if the amount seems too much? No doubt if we get the biggest ever sponsorship deal for stadium rights then FIFA/UEFA will deem this highly unacceptable and amend it accordingly
craigmcfc
Paul Power's Tash
 
Posts: 10852
Joined: Mon Jun 02, 2008 9:39 am
Location: Halifax
Supporter of: MCFC
My favourite player is: Sergio Aguero

Re: naming rights for coms

Postby Niall Quinns Discopants » Fri Feb 25, 2011 11:24 am

Arjan Van Schotte wrote:i wonder how this fits in with the forthcoming fifa financial rules.

i did wonder why this hadn't happened already tbh - could it be that the club announce a £200M naming rights deal the very season the rules kick in? mmm......


Like I said when they introduced the rules...... there will be million loopholes around it. It's not big and wealthy clubs who need to worry.
Sometimes we're good and sometimes we're bad but when we're good, at least we're much better than we used to be and when we are bad we're just as bad as we always used to be, so that's got to be good hasn't it?


Mark Radcliffe
User avatar
Niall Quinns Discopants
Donated to the site
Donated to the site
Anna Connell's Vision
 
Posts: 40255
Joined: Thu Dec 15, 2005 1:19 pm
Location: Deep in the pimp game
Supporter of: Holistic approach
My favourite player is: Bishop Magic Don Juan


Return to The Maine Football forum

Who is online

Users browsing this forum: Stan and 86 guests