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Does Anybody Know What These New Clever Cards Are All About?

PostPosted: Mon Jul 25, 2011 8:54 pm
by King Kev
What's this all about then??

[youtube]xzKZ6n8zW6s[/youtube]

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Mon Jul 25, 2011 9:00 pm
by feedthegreek
King Kev wrote:What's this all about then??

[youtube]xzKZ6n8zW6s[/youtube]


something here
http://www.mcfc.co.uk/Video/Memberships ... hip-Teaser

same video as you oops.

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Mon Jul 25, 2011 9:03 pm
by twosips
That's exactly the same video...

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Mon Jul 25, 2011 9:07 pm
by feedthegreek

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Mon Jul 25, 2011 9:43 pm
by CTID Hants
As feedthegreek suggests it some version of augmented reality...

In short the card you hold in front of a webcam ran through the right software shows a "product" either in your hand or newer versions if held up against your body simulates clothes etc, relatively new technology starting to get more popular.

Kind of a magic mirror you will go into the City superstore pick up a card, hopd it up against yourself and see yourself "wearing" the clothing without physically trying it on. Some companies have developed web sites and are sending out cards that you hold in front of your own web cam, clever marketing tool.

Augmented reality is beginning to take off with switched on retailers, I would imagine City are the first to embrace it the footballing world.

One thing for sure is it will piss of the rags, as we (my firm) approached them a while back (sales guy is a rag, so double bubble :) ) and the wankers sat on the idea, can't wait to show the rag twat this video tomorrow:)

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Mon Jul 25, 2011 10:02 pm
by Dameerto
I wonder if those cards tie in with the stuff EAsports were hinting about developing just outside the stadium

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Tue Jul 26, 2011 1:43 pm
by JamieMCFC
CTID Hants wrote:As feedthegreek suggests it some version of augmented reality...

In short the card you hold in front of a webcam ran through the right software shows a "product" either in your hand or newer versions if held up against your body simulates clothes etc, relatively new technology starting to get more popular.

Kind of a magic mirror you will go into the City superstore pick up a card, hopd it up against yourself and see yourself "wearing" the clothing without physically trying it on. Some companies have developed web sites and are sending out cards that you hold in front of your own web cam, clever marketing tool.

Augmented reality is beginning to take off with switched on retailers, I would imagine City are the first to embrace it the footballing world.

One thing for sure is it will piss of the rags, as we (my firm) approached them a while back (sales guy is a rag, so double bubble :) ) and the wankers sat on the idea, can't wait to show the rag twat this video tomorrow:)


Is this similar to were you could print out a piece of paper from the offical site and hold it up to your webcam and you would be holding the FA Cup?

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Tue Jul 26, 2011 4:32 pm
by Typical City
The video would be better if we could see the screen!!

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Tue Jul 26, 2011 4:47 pm
by irblinx
JamieMCFC wrote:Is this similar to were you could print out a piece of paper from the offical site and hold it up to your webcam and you would be holding the FA Cup?


You can add 3D and even animated stuff in there, Sony and Nintendo have used versions of this for a few years in video games and presumably MS Kinnect will also be using it. It is just a gimmick really but a clever a flashy one, high tech City!

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Tue Jul 26, 2011 5:33 pm
by Blue Toy
Haha, look at the logo on the laptop lid. It's a Bluemoon!

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Sat Jul 30, 2011 10:48 am
by King Kev
The visual explanation is pretty impressive!

[urlnp=http://www.mcfc.co.uk/plane-ar-app/ViewImage.aspx?id=GEGlQUI8tkmzL5z-pxIC1w&lang=en]LINK[/urlnp]

Re: Does Anybody Know What These New Clever Cards Are All Ab

PostPosted: Sat Jul 30, 2011 11:27 am
by anthonytomo
mine didnt look quite as good

Image