Manchester City and Harvey Nichols create luxury box at the Etihad Stadium
Manchester City Football Club have teamed up with Harvey Nichols to unveil a new concept box at their Eastlands based Etihad Stadium yesterday.
The luxury hospitality box will include designer clothes for men and women from such high brand names as Jimmy Choo, Christian Louboutin and Dolce & Gabbana.
Harvey Nichols Manchester’s store director Iain Mackenzie said: “We have enjoyed a great relationship with Manchester City as a key partner for a number of years now and we are very excited about this latest project.
MATCHDAY SHOP: Harvey Nichols at Etihad
“Harvey Nichols is renowned for being a leader in the fashion world and we are pleased to be the first to launch such an original venture in the sphere of football.”
The platinum box was designed alongside refurbishment specialists Preferred Spaces and each guest will receive a complimentary gift bag including Harvey Nichols wine and soap gift sets in their team’s colours.
Manchester City’s marketing manager Justice Ellis explained how the football club are aiming to become a unique brand in British football.
“We know our customers value a unique experience every time they visit and the Harvey Nichols box epitomises this.
“The concept combines the exciting worlds of fashion and football to provide the ultimate match day or non-match day experience for everyone. It is another example of the club’s ambitions to push the boundaries of corporate hospitality and non match day events.”
The box will offer unrivalled views of the pitch and will cater for up to ten people making the luxury 8ft by 11ft box the prefect environment for some of City’s more extravagant stars.
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