Wigan Athletic chairman Dave Whelan has called for urgent control over spiralling and crippling player wages.
Whelan has joined the growing debate within the Premier League about how to ensure that the 70% rise in TV income that kicks in for the 2013-14 season does not flow straight out of the game into the pockets of players and their agents.
Stoke chairman Peter Coates revealed how the issue will be top of the agenda for September's shareholders' meeting, and Whelan believes it will have the support of the top clubs.
Whelan told ESPN: "We all agree that there now needs to be controls over wages - even Manchester United agree. Manchester City have frightened everybody. They have blown everyone out of the water with the levels of salaries they are paying.
"[Manchester United chief executive] David Gill has made it clear he would support some kind of control, how the controls are put into place is the tricky bit. Personally I wouldn't be afraid to take the toughest route of all and have a ceiling on how much each club can pay in wages. A salary limit needs to be enforced.
"It would make our league even more competitive. It isn't a means of bringing the top clubs down to our level - we would have a limit that clubs like Wigan would never reach - but it would bring the top clubs closer to the middle clubs and give the bottom clubs fresh hope that they can get to the middle ground rather than fight for survival all the time.
"Let's face it - do we want to start each season knowing who will be the top four clubs? I certainly don't and I don't think that is good for football.
"There are now three leagues in the Premier League and we all know who is in the top four, the middle group and the bottom group. Only a control of salaries will change that set pattern.
"There are only seven clubs in the Premier League making profit and we are one of them. I do agree with Peter Coates when he says it is imperative for our clubs to be run on profit, not on losses, to safeguard the clubs' futures."
Did Gill and company call for a salary cap when the Big Four were, well, the Big Four?
I'd actually like to see some sort of restrictions come in down the line, but the Sky/Champions League money and Abramovich/Sheikh Mansour are too established for anything as simple as a wage cap to be workable, now.