The Worldwide Commercial Enterprise Continues

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Re: The Worldwide Commercial Enterprise Continues

Postby johnny crossan » Fri Aug 03, 2018 9:17 am

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Re: The Worldwide Commercial Enterprise Continues

Postby johnny crossan » Mon Aug 06, 2018 8:10 am

2 minutes 20 seconds in

Watch on youtube.com
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Fri Aug 10, 2018 9:16 am

Sure thing! Nice to have some sponsors in UK and US not the far east for a change:

https://www.mancity.com/news/club-news/ ... artnership

Premier League champions Manchester City today announced a global multi-year partnership with Rexona to become the Club’s Official Personal Care Partner.

Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City’s sister club New York City FC.

Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already-established portfolio of relationships with sports organisations and individuals.

Through this partnership, Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium throughout the season.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.


“Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history. We are excited to welcome these brands to the City family and look forward to working with them over the coming seasons.”

Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience.

"The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more, to live more, making every moment matter.

“Equally with the growth of the MLS in recent years, our US brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”
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Re: The Worldwide Commercial Enterprise Continues

Postby Hutch's Shoulder » Fri Aug 10, 2018 3:48 pm

"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!
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Re: The Worldwide Commercial Enterprise Continues

Postby iwasthere2012 » Mon Aug 13, 2018 11:18 am

Hutch's Shoulder wrote:"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!


rexona sounds like a fly spray.
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Re: The Worldwide Commercial Enterprise Continues

Postby patrickblue » Tue Aug 14, 2018 10:58 am

john@staustell wrote:Sure thing! Nice to have some sponsors in UK and US not the far east for a change:

https://www.mancity.com/news/club-news/ ... artnership

Premier League champions Manchester City today announced a global multi-year partnership with Rexona to become the Club’s Official Personal Care Partner.

Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City’s sister club New York City FC.

Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already-established portfolio of relationships with sports organisations and individuals.

Through this partnership, Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium throughout the season.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.


“Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history. We are excited to welcome these brands to the City family and look forward to working with them over the coming seasons.”

Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience.

"The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more, to live more, making every moment matter.

“Equally with the growth of the MLS in recent years, our US brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”


Shame we didn't sign them up a few years back!
They could have done wonders with Yaya.
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Re: The Worldwide Commercial Enterprise Continues

Postby BlueinBosnia » Thu Aug 30, 2018 12:33 pm

Not related to us, but I came across this yesterday: https://www.barcablaugranes.com/2018/2/ ... isney-film

No more news about it since February, from what I can see, but I imagine if it gets off the ground it'll secure a whole new generation of fans for them across the globe...
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Re: The Worldwide Commercial Enterprise Continues

Postby iwasthere2012 » Thu Aug 30, 2018 3:22 pm

BlueinBosnia wrote:Not related to us, but I came across this yesterday: https://www.barcablaugranes.com/2018/2/ ... isney-film

No more news about it since February, from what I can see, but I imagine if it gets off the ground it'll secure a whole new generation of fans for them across the globe...


Didn't the Rags beat them to it, years ago.
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Re: The Worldwide Commercial Enterprise Continues

Postby Dameerto » Thu Aug 30, 2018 3:46 pm

iwasthere2012 wrote:
Hutch's Shoulder wrote:"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!


rexona sounds like a fly spray.

Or a dog worming treatment.
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Re: The Worldwide Commercial Enterprise Continues

Postby Dipstick » Fri Sep 21, 2018 4:09 pm

Reports that Emirates are in talks to take over Etihad Airways. Probably not good news for us as we may lose our main sponsor, though perhaps not as catastrophic as it would have been a few years ago. Presumably the combined company would have to honour existing contracts but doubt that they would want stadium naming rights given that there is already an existing Emirates Stadium (which I had a nice trip to in August).

https://www.bloomberg.com/news/articles/2018-09-20/emirates-said-to-be-exploring-etihad-deal-to-forge-no-1-airline

https://www.bloomberg.com/view/articles/2018-09-21/emirates-etihad-potential-merger-has-many-stumbling-blocks?srnd=premium-europe
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