The Worldwide Commercial Enterprise Continues

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Re: The Worldwide Commercial Enterprise Continues

Postby johnny crossan » Fri Aug 03, 2018 9:17 am

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Re: The Worldwide Commercial Enterprise Continues

Postby johnny crossan » Mon Aug 06, 2018 8:10 am

2 minutes 20 seconds in

Watch on youtube.com
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Fri Aug 10, 2018 9:16 am

Sure thing! Nice to have some sponsors in UK and US not the far east for a change:

https://www.mancity.com/news/club-news/ ... artnership

Premier League champions Manchester City today announced a global multi-year partnership with Rexona to become the Club’s Official Personal Care Partner.

Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City’s sister club New York City FC.

Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already-established portfolio of relationships with sports organisations and individuals.

Through this partnership, Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium throughout the season.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.


“Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history. We are excited to welcome these brands to the City family and look forward to working with them over the coming seasons.”

Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience.

"The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more, to live more, making every moment matter.

“Equally with the growth of the MLS in recent years, our US brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”
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Re: The Worldwide Commercial Enterprise Continues

Postby Hutch's Shoulder » Fri Aug 10, 2018 3:48 pm

"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!
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Re: The Worldwide Commercial Enterprise Continues

Postby iwasthere2012 » Mon Aug 13, 2018 11:18 am

Hutch's Shoulder wrote:"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!


rexona sounds like a fly spray.
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Re: The Worldwide Commercial Enterprise Continues

Postby patrickblue » Tue Aug 14, 2018 10:58 am

john@staustell wrote:Sure thing! Nice to have some sponsors in UK and US not the far east for a change:

https://www.mancity.com/news/club-news/ ... artnership

Premier League champions Manchester City today announced a global multi-year partnership with Rexona to become the Club’s Official Personal Care Partner.

Rexona, which operates as Sure in the United Kingdom and Degree in the United States, will also partner with City’s sister club New York City FC.

Rexona was founded in Australia in 1908 and is now the world’s leading anti-perspirant brand, having joined the Unilever family in the 1930s. This new partnership builds on the market leader’s already-established portfolio of relationships with sports organisations and individuals.

Through this partnership, Rexona, Sure and Degree will be providing fans around the world with weekly content and immersive experiences that deliver on Rexona’s purpose to encourage people to move more. Branding will also appear at the Etihad Stadium throughout the season.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “We are delighted to announce this new partnership with Rexona and look forward to harnessing the huge followings of the Rexona, Sure and Degree brands to engage with City fans around the world.


“Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history. We are excited to welcome these brands to the City family and look forward to working with them over the coming seasons.”

Joanna Allen, Global Brand Vice President, Rexona: “We’re excited to announce this new partnership with the champions, Manchester City. The team’s international appeal gives us a fantastic platform to reach Rexona’s global target audience.

"The club’s success and attractive style of football gives us the perfect platform to deliver our brand purpose, encouraging people to move more, to live more, making every moment matter.

“Equally with the growth of the MLS in recent years, our US brand, Degree, are delighted to be partnering with New York City Football Club in what will provide an excellent base for community outreach and activity.”


Shame we didn't sign them up a few years back!
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Re: The Worldwide Commercial Enterprise Continues

Postby BlueinBosnia » Thu Aug 30, 2018 12:33 pm

Not related to us, but I came across this yesterday: https://www.barcablaugranes.com/2018/2/ ... isney-film

No more news about it since February, from what I can see, but I imagine if it gets off the ground it'll secure a whole new generation of fans for them across the globe...
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Re: The Worldwide Commercial Enterprise Continues

Postby iwasthere2012 » Thu Aug 30, 2018 3:22 pm

BlueinBosnia wrote:Not related to us, but I came across this yesterday: https://www.barcablaugranes.com/2018/2/ ... isney-film

No more news about it since February, from what I can see, but I imagine if it gets off the ground it'll secure a whole new generation of fans for them across the globe...


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Re: The Worldwide Commercial Enterprise Continues

Postby Dameerto » Thu Aug 30, 2018 3:46 pm

iwasthere2012 wrote:
Hutch's Shoulder wrote:"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!


rexona sounds like a fly spray.

Or a dog worming treatment.
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Re: The Worldwide Commercial Enterprise Continues

Postby Dipstick » Fri Sep 21, 2018 4:09 pm

Reports that Emirates are in talks to take over Etihad Airways. Probably not good news for us as we may lose our main sponsor, though perhaps not as catastrophic as it would have been a few years ago. Presumably the combined company would have to honour existing contracts but doubt that they would want stadium naming rights given that there is already an existing Emirates Stadium (which I had a nice trip to in August).

https://www.bloomberg.com/news/articles/2018-09-20/emirates-said-to-be-exploring-etihad-deal-to-forge-no-1-airline

https://www.bloomberg.com/view/articles/2018-09-21/emirates-etihad-potential-merger-has-many-stumbling-blocks?srnd=premium-europe
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Mon Nov 26, 2018 11:59 am

Here we are again. After a period of, I admit, neglect due to repeat business, busy at work, busy at home and general apathy. back with an oficial data storage partner. I must confess it's an imaginative new title:

http://www.insideworldfootball.com/2018 ... programme/

November 26 – Manchester City, generally a first-mover wherever digital touches football, has signed a global multi-year partnership with Acronis, who will become the club’s Official Data Backup and Storage Partner.

Acronis will work with the club to develop its data storage capabilities. No value was given for the partnership.

As part of the agreement, Manchester City will work with the Acronis Foundation globally. The foundation provides “equitable education” around the world through building schools in developing countries.

Damian Willoughby, senior vice president of partnerships at City Football Group, said: “A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”

Acronis was founded in Singapore in 2003 and incorporated in Switzerland in 2008. It provides hybrid cloud storage and enterprise file sync and share solutions, as well as use of AI technology. It works with 5 million consumers and over 500,000 businesses in 145 countries.

John Zanni, president of Acronis, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers.”
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Re: The Worldwide Commercial Enterprise Continues

Postby Nigels Tackle » Mon Nov 26, 2018 12:04 pm

john@staustell wrote:Here we are again. After a period of, I admit, neglect due to repeat business, busy at work, busy at home and general apathy. back with an oficial data storage partner. I must confess it's an imaginative new title:

http://www.insideworldfootball.com/2018 ... programme/

November 26 – Manchester City, generally a first-mover wherever digital touches football, has signed a global multi-year partnership with Acronis, who will become the club’s Official Data Backup and Storage Partner.

Acronis will work with the club to develop its data storage capabilities. No value was given for the partnership.

As part of the agreement, Manchester City will work with the Acronis Foundation globally. The foundation provides “equitable education” around the world through building schools in developing countries.

Damian Willoughby, senior vice president of partnerships at City Football Group, said: “A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”

Acronis was founded in Singapore in 2003 and incorporated in Switzerland in 2008. It provides hybrid cloud storage and enterprise file sync and share solutions, as well as use of AI technology. It works with 5 million consumers and over 500,000 businesses in 145 countries.

John Zanni, president of Acronis, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers.”


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Re: The Worldwide Commercial Enterprise Continues

Postby Foreverinbluedreams » Mon Nov 26, 2018 12:15 pm

john@staustell wrote:Here we are again. After a period of, I admit, neglect due to repeat business, busy at work, busy at home and general apathy. back with an oficial data storage partner. I must confess it's an imaginative new title:

http://www.insideworldfootball.com/2018 ... programme/

November 26 – Manchester City, generally a first-mover wherever digital touches football, has signed a global multi-year partnership with Acronis, who will become the club’s Official Data Backup and Storage Partner.

Acronis will work with the club to develop its data storage capabilities. No value was given for the partnership.

As part of the agreement, Manchester City will work with the Acronis Foundation globally. The foundation provides “equitable education” around the world through building schools in developing countries.

Damian Willoughby, senior vice president of partnerships at City Football Group, said: “A football club like Manchester City has a huge volume of data – covering everything from our players and fans to the day to day operation of our business – and we are excited to leverage Acronis’ expertise to enhance our data storage and backup functions. Acronis shares City’s passion for innovation and utilising the latest technologies and we look forward to working with them as our partnership progresses.”

Acronis was founded in Singapore in 2003 and incorporated in Switzerland in 2008. It provides hybrid cloud storage and enterprise file sync and share solutions, as well as use of AI technology. It works with 5 million consumers and over 500,000 businesses in 145 countries.

John Zanni, president of Acronis, said: “At the highest level of competition, data is a critical asset. Acronis’ technology is perfectly suited for high-pressure, digitally intensive environment. We are proud to partner with this great club and look forward to our joint projects in the future. We are confident this partnership will benefit Manchester City, Acronis, and all our partners and customers.”


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Re: The Worldwide Commercial Enterprise Continues

Postby bigblue » Mon Nov 26, 2018 3:04 pm

iwasthere2012 wrote:
Hutch's Shoulder wrote:"Like Manchester City, Rexona has over 100 years of experience as well as a great pedigree of working with sports organisations and athletes throughout its history" - now that is clutching at corporate-speak straws!


rexona sounds like a fly spray.


Sounds like a drug you'd see advertised on tv here in America with 30 seconds of side effects listed at the end of the ad.
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Tue Dec 18, 2018 10:51 am

Power Horse. No Caribau for us:

https://www.mancity.com/news/club-news/ ... nouncement

Manchester City today announced a multi-year partnership with Power Horse to become the Club’s Official Energy Drink Partner.

The partnership will cover multiple countries across Africa and the Middle East as well as Turkey.

To celebrate this partnership, Power Horse will launch co-branded Manchester City cans from early 2019 which will feature the City crest.

Power Horse is famous for its black stallion logo that symbolises the brand’s values of strength, power and energy. Its products include The Original, Red Rush, Energy Malt and a Zero Sugar option.

Damian Willoughby, Senior Vice President of Partnership at City Football Group, said: “Power Horse is an exciting brand and we are delighted to announce this partnership with Manchester City.

"City has a huge number of passionate fans across Africa and the Middle East who we know will love the co-branded cans when they launch next year.

"This will be a great way to kick off our partnership and we look forward to working together over the coming seasons.”

...
Salvatore Caizzone, CEO and Shareholders Committee Member at the Power Horse Company, commented: “We are truly excited to partner with such an amazing team like Manchester City.
"In football as well as in business, success and winning are very important. To win you need to be tenacious, focused, work as a team and get every single ounce of energy from yourself and others.

"Power Horse’s purpose is to help people feel on top of their world. Our vision is a world where ordinary people can be at their best, hence unstoppable in pursuing their dreams.”
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Re: The Worldwide Commercial Enterprise Continues

Postby Nigels Tackle » Tue Dec 18, 2018 11:24 am

is there a rule in the energy drinks sector that you have to give your product the shittest possible name?
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Tue Dec 18, 2018 12:24 pm

'Famous for it's black stallion logo'

Hmm.....I thought that rang a bell somewhere!
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Re: The Worldwide Commercial Enterprise Continues

Postby Blackadder » Tue Dec 18, 2018 12:43 pm

It's not for Donkeys...
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Re: The Worldwide Commercial Enterprise Continues

Postby john@staustell » Wed Jan 16, 2019 8:07 am

China article - I had to register to this site eventually, to get to this article, though I didn't do it for the news last week of the sign up with eSports:

Why Manchester City's move into eSports in China is more than just football politics

Walk down the streets of Delhi or Kuala Lumpur, and you’ll notice a strange phenomenon: Manchester United Football Club is omnipresent. Much less the world’s most popular football club, United can claim to be the world’s most-supported sports team — by a country mile.

An independent Kantar study in 2016 suggested that as many as 10% of the world’s population — some 659 million people — support the Red Devils, 108 million of whom hail from China alone.

A cynic might suggest that Manchester City’s recent move into Chinese eSports was more than just savvy marketing. It is what a military tactician might call ‘soft power’. Rivalries stretch far beyond the limits of Greater Manchester.

Last year, City became the first Premier League club to launch a Fifa Online team in China, buying up sought-after players to compete in the Online Star League (FSL), with the aim of expanding their audience in the region.

Football politics aside, it’s a savvy brand-building move. The professional gaming industry may have been born in South Korea, but in no time, China, with its $32.5 billion gaming market, has easily eclipsed its southerly neighbour — and the United States. Asia now makes up half of the global gaming market, with China’s huge population accounting for a large slice of that pie, according to Newzoo, an eSports research agency.

The stigma against dedicating so many hours to gaming is a thing of the past in China. So much so, that, while Donald Trump can’t find $5bn to build his wall, the government in Hangzhou is investing half that amount to construct a four million square foot ‘eSports town’ — including an eSports academy, an eSports-themed hotel, and even a hospital specializing in treating players — to cement itself as the eSports capital of the world.

Though a burgeoning middle class with disposable income is emerging, China is still by far the world’s biggest and toughest market to break, whatever your business. And while the shackles of China’s closed economy are being broken by globalist Premier Xi Jinping’s hunger for international trade, it is by no means straightforward for brands to make their mark. Local customs and reams of red tape, plus the infamous Great Firewall of China, can be near-insurmountable. But in eSports, there exists a sort of backdoor for Western brands. Event sponsorship, plus product placement and the sponsorship of professional teams are perhaps the easiest routes to China’s 250 million-strong eSports audience.

When one considers that eSports are global by nature, the picture becomes clearer. Consider how many Chinese Man City fans will ever go to the Etihad, for example. Remarkably few, though it matters not. The Man City brand is there. Much in the same way that Chinese fans watching the English Premier League is privy to adverts and sponsorship from Western brands, nearly all eSports tournaments are streamed globally. If a brand is part of a major tournament anywhere in the world, Chinese fans will see it.

Likewise, the many local and national tournaments occurring on the mainland need prizes — usually money, cars, peripheral products, and smaller handouts. The desire for genuine Western goods is huge, presenting abundant opportunities for brands to have their products seen by a Chinese audience as an object of desire.

While both local and international tournaments are streamed, it is a less simple route to sponsor the streaming platforms themselves. Twitch — hugely popular in the West and much of Asia — was virtually unused in China, until it was, and the government banned it to favor homegrown platforms Douyu, YY, and Huya. Each boasts tens of millions of users, and each can be sponsored if you know how.

In this context, the Man City approach is especially interesting. It looks to build mass ‘followership’ rather than add diehard fans, something eSports lends itself well to owing to its strength in building mass engagement and encouraging interaction. It’s also based on an understanding that China has a very different digital landscape to any other market in the world owed to the unique way that Chinese consumers use digital platforms and share content. It’s the perfect combination of sharp brand objectives and local understanding.

Brands looking to break China through eSports need to be equally fastidious. Local knowledge and trusted partners with boots on the ground are a must. While great leaps have been made to lessen hostility to Western firms, it is by no means a cinch. An FMCG brand, for example, will undoubtedly experience greater challenges when it comes to nuanced messaging and creative executions than a football club. There are rules to be followed, customs to abide by, and vastly different business culture to the West.

It may seem like low hanging fruit but remember — not everyone has the financial clout of Manchester City.

Peter Reid is chief executive of MSQ Partners
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Re: The Worldwide Commercial Enterprise Continues

Postby Nigels Tackle » Wed Jan 16, 2019 8:12 am

peter reid never came acroess as that knowledgeable about esports and the chinese market when he was with us.
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