Beefymcfc wrote:I think our current deals are well over what the rest of the market would pay but we're getting that future factor added on. The shirt deal with Nike was reported to add 4 million a year to our deal which is excellent if you think about it, a 50% increase on the Umbro deal. What also comes with that is Nike's very own global marketing strategy that they used with the likes of the Rags, building up the brand for us rather than us doing it on our own.
I'd say that given not that long ago we were shifting about 250k shirts a season and compared to what the 'old top 4' have been selling, I think we aren't doing too bad currently..
Rags sell 1.4 fookin MILLION as do Real Madrid, chelski 900k arse and scouser's despite their not so good performances still flogging loads more than us.
This is the newest link I could find..
http://www.sportingintelligence.com/201 ... ts-081001/Hopefully with Nike behind us and our success on the pitch and the clubs improving global appeal, we'll be commanding bigger figure next time around.