Premier League clubs in line for shirt sleeve sponsorship

Up to 10 Premier League clubs could soon sport sponsorship on their shirt sleeves, according to Sporting Group International's CEO Adrian Wright.
The Daily Mirror reports advertising space for the 2017-18 season on the right shirt sleeve -- as the Premier League logo will feature on the left -- could be worth up to £10 million ($12.4m) a season, as it is valued at around 20 percent of the main shirt sponsorship deal.
Wright said: "It's the first time in EPL history the sleeve can be sold and hopefully it will be the first time that one brand has been seen on multiple shirts from potentially eight-10 clubs."
http://www.espnfc.us/english-premier-le ... first-time
The Daily Mirror reports advertising space for the 2017-18 season on the right shirt sleeve -- as the Premier League logo will feature on the left -- could be worth up to £10 million ($12.4m) a season, as it is valued at around 20 percent of the main shirt sponsorship deal.
Wright said: "It's the first time in EPL history the sleeve can be sold and hopefully it will be the first time that one brand has been seen on multiple shirts from potentially eight-10 clubs."
http://www.espnfc.us/english-premier-le ... first-time