The Worldwide Commercial Enterprise Continues - 10 years on

[john@staustell]

Tom's running at the rate of about 1 a day now:

http://www.mcfc.co.uk/News/Club-news/20 ... y-partners

Manchester City Football Club is delighted to announce a new partnership with GAIN Capital Holding Inc.


The deal will see the global provider of online trading services become City’s Official Online Trading Partner.

As part of the partnership, GAIN Capital’s online trading brand FOREX.com, will create exclusive behind-the-scenes content at MCFC.

The unique partnership will provide GAIN with key insights in to Manchester City, providing an insider’s view of how the club is run via the players, business operations and backroom staff.

The partnership was announced by Manchester City and Belgium Captain, Vincent Kompany, who was also unveiled as FOREX.com’s Global Ambassador.

Commenting on the partnership, the City captain, said:

"The partnership between GAIN Capital and Manchester City is extremely fitting, as both organisations share similar values and target core audiences in growth regions around the world.”

Tom Glick, Chief Commercial and Operating Officer for Manchester City Football Club, added:

“GAIN Capital and Manchester City are both leaders in our respective fields, and our partnership is rooted in the recognition that the fundamental elements of success in football and trading are the same: strong preparation and superior execution. GAIN’s plans to leverage this connection are unique in sports sponsorship and we look forward to working with them.”

This sentiment was also shared by GAIN Capital’s Chief Marketing Officer, Samantha Roady, who added:

“We are extremely pleased to partner with Manchester City. Besides being one of the most prestigious football clubs in the world, they are leading the way in digital innovation among sports brands. As an online business, we are excited by the opportunity to work closely with Manchester City to explore innovative ways to leverage our respective digital and social media presences to build our brand among football fans across the globe.”

[Dameerto]

People should only be allowed to use 'leverage' in that context if they allow themselves to be slapped around the face first with a trout.

[Socrates]

i made no stab in the dark. i am giving you my opinion on why India isn't a bigger footy market right now, and won't be in the next decade.

Teams spending cash in the Indian market chasing fans would be pissing money away imho. The US, China, other Southeast Asian countries, South America and Central America. That is all.

cheers

Was plenty of evidence of interest in the Premier League in northern India and Nepal when I was there in 2011. No matter how popular it becomes though there will never be an "Indian" site as there isn't a single dominant language other than English!

[john@staustell]

My word Socs your photo has changed these days from the old....:



It's like Doctor Who and his new IDs:

[john@staustell]

Thought Tom had been quiet for a couple of weeks, here's another couple of million:

http://www.manchestereveningnews.co.uk/ ... al-5731949

Manchester City have struck the latest blow in the commercial war breaking out between Manchester's two football giants.

Both the Blues and United are on a seemingly-relentless drive to rake in cash from deals with partners across the planet.

City bosses announced an agreement with 188BET that sees the online bookie become the club's new Official International Betting Partner.

As part of the deal 188BET will be permitted to use the Blues' crest and player images thoughout 'key regions and markets'.

They will also feature on City's Malay, Thai, Chinese and Indonesian websites.

Commenting on the partnership, Chief Commercial & Operating Officer for Manchester City Football Club, Tom Glick, said: “188BET’s experience within the Premier League has made them one of the most popular bookmakers among football fans, making them the perfect fit for the club.

“Having built a strong reputation by providing customers with an extensive variety of products across multiple markets, we feel 188BET has the opportunity to become one of the biggest online gaming companies in the world. We look forward to working together to help them expand their operations, particularly throughout South East Asia.”

Nigel Singer, Managing Director of 188BET, who added: “Manchester City is a fantastic addition to our global partnerships with Premier League football clubs. We are delighted to be associated with a club with such strong heritage and a passionate and loyal global fan base. This will allow us to reach a broad international audience."

Founded in 2006, 188BET ( www.188bet.com ) has already established itself as an in-play specialist, with over 400 football leagues worldwide and over 10,000 live games for in-play betting every month.

[Socrates]

My word Socs your photo has changed these days from the old....:



It's like Doctor Who and his new IDs:

I've lost more weight and look younger now ;)

[DoomMerchant]

I've lost more weight and look younger now ;)

Look younger? Careful. The old pervs in the hood will be trying to pull you with sugary treats and lost puppies.

[Socrates]

I've lost more weight and look younger now ;)

Look younger? Careful. The old pervs in the hood will be trying to pull you with sugary treats and lost puppies.

I'd never eat a lost puppy!

[lets all have a disco]

http://www.mcfc.co.uk/News/Club-news/20 ... nouncement

AND

http://www.mcfc.co.uk/News/Club-news/20 ... artnership


Big Tom at it again.

[Ted Hughes]

We'll get even more shit from Sky & Talkshite now, going into partnership with a non Murdoch.

[Beefymcfc]

This could be a thread in it's own right.

Do you know, I was looking at this the other day. BT, one of the biggest telecommunications companies in the world, do not have a media channel until now and they chose to start with a sports channel. They then choose us as one of their first/main sponsored groups which puts them directly against the Rag loving media at Sky. Is this a precursor for things to come, a rival for BSkyB?

When the good Sheikh bought into our history, one of the things that would have caught his eye would've been the dominant force in world football just across the way and how by marketing us as their real local rivals, it would enhance us as a brand.



Sky alligned themselves, and promoted, a dominant brand and maybe BT are thinking along the same lines. By not being Rag sychophants they are encapturing the rest of the non-Rag worshippers, but still keeping them onside by broadcasting neutral coverage. At the same time, we get more publicity with the cross-county connection.

What's got to be remembered here is that BT is a beast and in comparison to Sky, is the real heavyweight. I was looking at their respective figures for this year and BT had a turnover of around £19 billion with an operating profit in the region of £3 billion. Compare this to Sky who had the figures of 7 bil and 1.3 bil respectively and you can see who really has the upper-hand when it comes to having financial clout.

I'm of the opinion that this is not just some Setanta/ESPN UK for BT, it's the beginning of a new era for them in terms of TV broadcasting and one that could lead to a real competitor to the almighty BSkyB.

Feels good to be on board so early and I wonder how many shares the good Sheikh has on his portfolio.

[Ted Hughes]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

[CTID Hants]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

LG? Cracking, I put about £80k a year their way in screens, shame our rep is rag fan though! If he can't wangle me a freebie, I will take the piss mercilessly of them sponsoring us and stop selling their kit until he relents LOL.

It'll be interesting to see how this BT deal pans out and what the supporters get out of it?

[ant london]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

That is a big big one to land too....nice work Tom!

[CTID Hants]

That is a big big one to land too....nice work Tom!

Indeed Ant, LG have slowly been gaining ground on Samsung in LFD (large flat-panel display) market. Their product offering is getting closer by the day. When T5 opened at Heathrow Samsung free issued all the screens for flight information and general digital signage to shut LG out of the deal!

Commercial displays is generally where these manufacturers gauge their market place, subliminal marketing in high profile locations...

There was another big deal that we were invited tender for when the Emirates stadium went to tender and Sony (direct) got the lot which pissed our whole industry off! As a result it took Sony about five years to recover the trust of its dealers. Sony however got the kudos of the first footie stadium in the world to be totally HD. They sadly learnt from their mistakes of fucking over their professional/broadcast dealers (in the same year or near as damn it they did the same thing with Ascot race course).


Until now, LG have not really had a video wall offering but are targeting Samsung and NEC's strong hold in that market, in addition LG have pretty much robbed Philips of the Hotel TV market across Europe.

Although, having googled i doubt that the deal is worth 200M over 2 years( the only source being a thread on BM earlier today) so come Monday night I would imagine any sort screen on the concourses etc to be LG excepting the very large LED scoreboards at either end of the pitch.

[john@staustell]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

Looks like we're going to need a bigger board!

[stevefromdonny]

how much do these new companies put into city, I don't think that it will be more than a million each. apart from the big sponsors Etihad and nike who put money in, I would like to see just another few big sponsors who would put big money in say 10 mil each instead of all these small sponsors.

[mcfc1632]

Have a look on the sponsors board behind Pellegrini at the pre match. Top left, just below the 2nd Etihad logo. Another one.

That is a big big one to land too....nice work Tom!

Must admit to an instant feeling of being underwhelmed at his appointment. With the expansion of this area so critical to us to stay ahead of the FFP conspiracy his CV did not seem to reflect the heavyweight needed.

But shame on me - his performance seems irrepressible and the plethora of announcements and how they vary in size and importance demonstrates not only the significant effort he must be putting in but also that there is a strategic approach to his work

Nice work indeed - hope he is on a significant bonus package

[Slim]

how much do these new companies put into city, I don't think that it will be more than a million each. apart from the big sponsors Etihad and nike who put money in, I would like to see just another few big sponsors who would put big money in say 10 mil each instead of all these small sponsors.

I would say a number of them give the exact amount the Mansour family tells them to.

[john@staustell]

Today's effort from Tom:

http://www.mcfc.co.uk/News/Club-news/20 ... -announced

Manchester City FC has today announced a new project with the world’s most versatile camera manufacturer, GoPro.

The initiative will see the Californian-based company, loved by extreme sports enthusiasts the world over, team up with City to create never-before-seen innovative content.

Using GoPro’s trademark action point-of-view filming, both City and GoPro are now able to put fans firmly at the heart of the action giving them a first-hand insight into what it’s like to train and play like a professional footballer.

Earlier this summer on City’s pre-season tour of New York, the GoPro media team were granted exclusive access to players in order to film the brand’s first ever football feature, shot 100% on GoPro’s new HERO3 cameras.

The lightweight high-resolution cameras were mounted to the Club’s coaches and players during practice sessions, including City and England goalkeeper Joe Hart and French international Samir Nasri.

In addition, GoPros also featured during both of City’s US fixtures at the iconic Yankee Stadium in New York and Busch Stadium in St. Louis, capturing the pre-match atmosphere and what players go through before they take to the field of play.

Commenting on the project, Tom Glick, Chief Commercial and Operating Officer for Manchester City, said: “As a Club we have always been passionate about providing fans with content that is not only immersive and captivating, but a true reflection of what goes on behind-the-scenes on and off the pitch also. From Tunnel Cam to Inside City, we have continually pushed the boundaries to engage fans and bring them closer to the club they love.

“GoPro has enabled us to take that philosophy to the next level, combining both their cutting edge technology and expertise in capturing raw point-of-view sports footage. GoPro is a perfect fit and together with CityTV, we look forward to creating the next evolution in sports content.”

This sentiment was shared by GoPro’s Head of Production, Wil Tidman, who added:

"It was an honuor for GoPro to work with Manchester City. The experience provided an amazing opportunity to showcase the unique perspectives and competitive edge our camera can offer to one of the most elite football teams in the world."

GoPro is currently exploring 3D capabilities and how these can be applied to the world of sport.