It's a bit complicated and I think the club can't do much.
Being my field, I usually ask if the vlogger/influencer will film something and if has the rights to film there. Imagine I am a brand and I have a fee towards his or anyone's vlog and he does his thing and ultimately goes to a game or a show/concert, a place where me, as a brand, I am not associated, even more, the competition might be there as a supported brand. The influencer/vlogger will get in trouble.
It's a very gray area and the laws are different with each country.