So I recon Sheikhy could stick another 10 mil per season on top of that 'going rate' before anyone could cry foul. Then how about the stadium naming? Surely that's got to be worth more? Then if the big sponsors are 30, 40, 50 mil, how much are the little sponsors each allowed to put in? How many can you have?
Real Madrid haven't even got started yet. They won't be left behind. Berlusconi & Milan?
This was always going to happen, since the day it was announced by Twatini.