The Worldwide Commercial Enterprise Continues - 10 years on

[john@staustell]

I'll give them this - they must be getting a prize for number of tie-ups!

http://www.sportspromedia.com/news/man_ ... edium=feed
Premier League side Manchester City have announced a regional sponsorship agreement with Japanese carmaker Daihatsu.

Throughout the course of next season Daihatsu will serve as the club’s official automotive partner in Indonesia, entitling the company to use City’s crest and players across its dealership network.

The deal will see City players feature in a television advert for Daihatsu later this year and make appearances at promotional events as part the club’s tour of southeast Asia this summer.

Tom Glick, City’s chief commercial and operating officer, said: “City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward. We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organisations fusing their passion for great football and cars.”

The Daihatsu agreement is City's second in Indonesia this year, following April's deal with energy drinks manufacturer Extra Joss.

[Scatman]

Bollox

[Nigels Tackle]

Bollox

that's where i store my extra joss

[Goaters 103]

Another Platini FFP deal, necessary in principle to raise revenue to pay lip service to FFP.

I do like Monaco's approach to FFP, ie to give it the big two fingered salute.

Before the years out we will no doubt have an official bird seed vending supplier in Asia as well.

[BlueinBosnia]

Before the years out we will no doubt have an official bird seed vending supplier in Asia as well.

I think Venky's have enough on their plate at the moment...

[aaron bond]

Football is a business, and to compete with the best we have to boost our commercial revenue. Deals like this are the way forward.

I expect we'll see plenty more of these deals in every region around the world in the coming months and years. If we want to keep our seat at the top of the table, this is the way we have to go.

[Chinners]

Anyone remember the days when we used to crucify the rags for deals like this?

[paulh]

This FFP might not be all that bad if it is encouraging us to spread the word globally and beat the rags and what they have done for the past few years??? if we are to increase stadium capacity we will rely more on "day trippers" from overseas and abroad.

more revenue streams may also reduce future increases in season ticket prices to?

[john@staustell]

This FFP might not be all that bad if it is encouraging us to spread the word globally and beat the rags and what they have done for the past few years??? if we are to increase stadium capacity we will rely more on "day trippers" from overseas and abroad.

more revenue streams may also reduce future increases in season ticket prices to?

Agreed Paul. I think the people who thought FFP will finish us will be in for a nasty shock over the next few years - you can see it already in the revenues.

http://www.manchestereveningnews.co.uk/ ... ar-4305047




City officials announced the agreement, which will see Daihatsu become the club's 'Official Automotive Partner in Indonesia', in Jakarta today.

Blues' chief commercial & operating officer Tom Glick welcomed the news.

He said: “Daihatsu’s heritage and legacy within the automotive industry, in particular throughout Asia is unparalleled. To be chosen as Daihatsu’s first ever Football Club Partner is not only a huge privilege, but a compliment to City’s growing appeal around the world.

“City and Daihatsu share both a pioneering spirit and commercial ambition, driving both brands forward. We look forward to working with Daihatsu to create innovative campaigns for the millions of Indonesian fans and customers of both of our organizations fusing their passion for great football and cars”.

His comments were echoed by Amelia Tjandra from Daihatsu.

He said: "Football is arguably the most popular sport in Indonesia, played on all levels throughout the world’s fourth-largest population.

"Manchester City enjoys a huge following in the region and Daihatsu’s market share has grown and grown over the last four years, to the second largest for eco-friendly compact cars in the country.

"Through synergising our resources and customers bases, we have the opportunity to engage with Indonesia like never before.”

As part of the deal City's crest will be displayed at Daihatsu dealers across 52 cities.

It is not thought Blues players will be given cars but stars are set to jet to Indonesia to film a commercial for the firm.

[Rag_hater]

This all sounds very Holistic to me.

[bobby brows]

Anyone remember the days when we used to crucify the rags for deals like this?

We still do...

Do you remember when the club website never updated as the club put literally no money into it?

[Wonderwall]

Anyone remember the days when we used to crucify the rags for deals like this?

It might not be the greatest brand for a car manufacturer, but its not the what, it the where that counts here. Yes we made fun at their expense, but they were the ones laughing at our naivety.... now the power shifts...1st Daihatsu...next thing its NASA with a City crest on the Rocket boosters :-)

[Dameerto]

I've got a huge craving for some Extra Joss.

[john@staustell]

Now we have Thailand's Cola market in our sights. A Thai language website soon too. I like the way Tom Glick is steadily working away in every country.:

http://www.worldfootballinsider.com/Story.aspx?id=35942

Manchester City have partnered with Thailand’s est Cola brand in a bid to grow the club’s presence in the south-east Asian country.

The new two-year sponsorhip will see est Cola become the club’s “Official Soft Drinks Partner in Thailand”.

The news was announced today in Bangkok by City’s Micah Richards and Scott Sinclair, who are currently visiting the country’s capital as part of the club’s pre-season promotional tour.

In the weeklong visit, players will take part in partnership activations and meet local Blues fans, before jetting off to the Indonesian capital, Jakarta.

Commenting on the partnership, Tom Glick, City’s chief commercial & operating officer, described est Cola as a young dynamic brand with huge potential. It is said to have taken the Thai soft drink market by storm in only its second year of trading.

“The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans,” he said in a statement.

He added: “Thailand is a huge market for the club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website.

“Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”

Under the deal, est Cola has filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.

City players and the club crest will also feature in both below and above the line advertising campaigns and in store point-of-sale.

[Ted Hughes]

Anyone remember the days when we used to crucify the rags for deals like this?

It might not be the greatest brand for a car manufacturer, but its not the what, it the where that counts here. Yes we made fun at their expense, but they were the ones laughing at our naivety.... now the power shifts...1st Daihatsu...next thing its NASA with a City crest on the Rocket boosters :-)

That idea isn't so far from a possibility. Not NASA but the Sheikh is in partnership with Richard Branson re space travel.

If we pull a few more of these deals out of the hat, it hugely increases the profile of the club & makes it even more difficult for any kind of bent, David Gill inspired, panel, to stitch us up regarding 'fair value' on any deals connected with the Etihad Campus etc, which have still not actually been given an official long term value.

[Wonderwall]

Now we have Thailand's Cola market in our sights. A Thai language website soon too. I like the way Tom Glick is steadily working away in every country.:

http://www.worldfootballinsider.com/Story.aspx?id=35942

Manchester City have partnered with Thailand’s est Cola brand in a bid to grow the club’s presence in the south-east Asian country.

The new two-year sponsorhip will see est Cola become the club’s “Official Soft Drinks Partner in Thailand”.

The news was announced today in Bangkok by City’s Micah Richards and Scott Sinclair, who are currently visiting the country’s capital as part of the club’s pre-season promotional tour.

In the weeklong visit, players will take part in partnership activations and meet local Blues fans, before jetting off to the Indonesian capital, Jakarta.

Commenting on the partnership, Tom Glick, City’s chief commercial & operating officer, described est Cola as a young dynamic brand with huge potential. It is said to have taken the Thai soft drink market by storm in only its second year of trading.

“The scale and speed of their success demonstrates Thailand’s appetite for brands that are not only innovative, but ambitious also. We’re proud to be part of est Cola’s journey and look forward to working together to engage and inspire Thailand’s legions of football fans,” he said in a statement.

He added: “Thailand is a huge market for the club, which is why we’re delighted to soon be launching a Thai version of the Manchester City website.

“Set to go live in July, the new website will satisfy the demand from City’s millions of fans from around the country to be able to view the latest news and content in Thai.”

Under the deal, est Cola has filmed a TV advert with City players that will be aired on TVs in homes across the country’s 69 million strong population.

City players and the club crest will also feature in both below and above the line advertising campaigns and in store point-of-sale.

Well if Richards and Sinclair are doing the promotion pit there plus players in adverts. ...although it doesn't specifically name the players taking part in the TV commercial. It seems to me that Richards and Sinclair are staying put end of speculation for me.

[Mikhail Chigorin]

Anyone remember the days when we used to crucify the rags for deals like this?

It might not be the greatest brand for a car manufacturer, but its not the what, it the where that counts here. Yes we made fun at their expense, but they were the ones laughing at our naivety.... now the power shifts...1st Daihatsu...next thing its NASA with a City crest on the Rocket boosters :-)

That idea isn't so far from a possibility. Not NASA but the Sheikh is in partnership with Richard Branson re space travel.

If we pull a few more of these deals out of the hat, it hugely increases the profile of the club & makes it even more difficult for any kind of bent, David Gill inspired, panel, to stitch us up regarding 'fair value' on any deals connected with the Etihad Campus etc, which have still not actually been given an official long term value.

Daihatsu are quite an interesting company and have always seemed to go their own way. In the past they've 'specialised' (of sorts) in producing some cars with small engines, but boosted by turbos to give a mix of economy and performance - a route that some other automobile manufacturers are now following.

In the second world war they 'specialised' in producing landing craft for the Japanese Army.

They may well have a bigger reputation in the Far East than they are being given credit for.

[john@staustell]

Tom Glick is back in Thailand. Signing up a partnership with GS Battery, a car battery brand. TV advert and club crest and players on the battery packaging!

http://www.thedrum.com/news/2013/07/11/ ... y-thailand

Manchester City Football Club has announced a partnership with Thai car battery brand GS Battery.

The agreement will see the GS Battery become the official car battery partner in Thailand for the club, which will now film a TV advert featuring its players which will be aired within the country.

Tom Glick, chief commercial & operating officer for Manchester City, said that the deal was part of the club’s strategy to build a high performing football club with a growing global fanbase.

“GS Battery’s reputation for technological research and development speaks for itself. Their hallmark for perfection and achievements worldwide over the last century are well documented and to partner with such an iconic brand in Asia is not only an honor for City, but also a statement of intent, as we continue to build a global Club of the future,” Glick explained.

Alongside the TV advert, the club’s crest and player imagery will also appear on packaging, POS and marketing material to promote GS Battery products across Thailand.

Read more at http://www.thedrum.com/news/2013/07/11/ ... cWa2w9Z.99

[john@staustell]

10 new languages for the website

http://soccerlens.com/manchester-city-e ... es/112010/

Former Premier League champions Manchester City have expanded their global online presence, with the launch of ten new international language websites.


With such an innovative step, Man City have created the broadest multilingual website offering in English football at the moment, aiming to cater for the Club’s growing fan base abroad.

Manchester City’s Chief Executive Officer, Ferran Soriano, commented on the recent announcement:


“Manchester City’s popularity and global fan base is growing at a fast pace. We want to talk to our fans and friends in their own language to engage with them in new ways. We are very proud of this initiative.”

At present the official site publishes the news and information in English, Arabic and Mandarin Chinese versions but from now on, fans will now be able to view online content in Traditional Chinese, French, Indonesian, Japanese, Korean, Malay, Portuguese, Russian, Spanish and Thai language too.

Man City’s Director of Marketing, Media & Fan Development for City, Diego Gigliani, further added:


“With the launch of our new multilingual sites, we are creating an online home for all our international fans. We hope that, by reading news and watching videos direct from the official source and in their native language, they will feel closer to the club they love.”

City are expecting that, with this innovative launch, they will be able to reach 80% of the world’s internet connected population, where people from 160 countries can access their favourite club’s content in their preferred choice of language.

[john@staustell]

Visit the sites here:

Spanish http://espanol.mcfc.com

Portuguese http://portugues.mcfc.com

French http://francais.mcfc.com

Russian http://фкманчестерсити.рф

Korean http://맨체스터시티축구단.한국

Japanese http://マンチェスターシティ.jp

Indonesian http://indonesian.mcfc.com

Thai http://mcfc.co.th

Malay http://mcfc.com.my

Chinese Mandarin http://曼城足球俱乐部.中国

Chinese Traditional http://mcfc.hk