Brand value soars, RAGs plunge

[john@staustell]

No idea how they calculate these things (see end). But I think it's amazing how our value in many ways is now so high despite the fact we are still building our fan base. We aren't that far behind RAGS and Barca at all, considering our plans.

http://www.dailymail.co.uk/sport/footba ... e-top.html



Manchester United's brand value has fallen following the club's dismal Premier League campaign under David Moyes last season.
Having lead the way as football’s most valuable brand for several years, United’s 2014 value of £439million sees a drop by nearly £60m in a single year after the club finished seventh following Sir Alex Ferguson’s retirement in 2013.
To make matters worse for the Red Devils, the Brand Finance table shows local rivals Manchester City have gained on their rivals - climbing from eighth to fifth following Manuel Pellegrini's side's second Premier League title win.

Having also lifted the Capital One Cup this term having beaten Sunderland in the final, City's brand value is rapidly growing and now stands at over £300million.
After the club's owners launched a partnership with the New York Yankees and New York City MLS franchise last year, the blue half of Manchester have already set about expanding the club's appeal across the globe.
Bayern Munich, who romped to the Bundesliga title with a record points haul top the brand table with an astonishing value of £531million with Champions League winners Real Madrid are back up to second.
The Bernabeu giants once held the sway as the world’s most valuable football club brand but suffered during Spain's economic crisis during recent seasons and at one point fell to third.
However, owning some of the world's best players along with with huge matchday and commercial revenues coming in, Real's brand is on the increase once more.
Having earned their tenth European triumph, Real now lead all Premier League teams in the brand table for the first time since 2010 while the club's El Clasico rivals Barcelona are fourth in the table following a disappointing campaign by Lionel Messi and Co's standards

Atletico Madrid, who lost the Champions League final in extra-time to rivals Real, broke the long-standing La Liga duopoly this season by landing the Spanish league title and have seen their brand value surge. Diego Simeone's men now sit nineteenth in the table.
French powerhouse PSG edged into the top 10 of the Brand Finace 50 for the first time having won their second consecutive Ligue 1 title.
Having agreed a £50million deal with Chelsea for Brazil defender David Luiz and already boasting world-class players such as Zlatan Ibrahimovic, the club from the French capital have seen its brand value almost quadruple in just a year.

The club's continuing relationship with shirt sponsor Emirates and a new deal with Chinese tech giant Huawei suggests the brand will continue to expand.
In terms of the Premier League, Tottenham remain twelfth while Everton edged into top 20, climbing 13 places since last season. Aston Villa, West Ham and Newcastle all made it into the top 30.
Fulham's relegation to the Championship saw a 36% drop in the club's brand value with the Craven Cottage club now clinging on to it's place in the top 50.


HOW THE BRAND VALUE IS CALCULATED
Brand value is essentially the cost that a third party would have to pay to license the use of a brand. Brand strength analysis benchmarks strength, risk, longevity and future potential of the brand relative to competitors. This takes into account financial metrics such as revenue mix and growth, football specific marketing metrics such as honours, squad value, club heritage, Kickdex data, UEFA coefficient ranking and average attendance amongst others.

[Wooders]

Like how you start by saying you have no idea how they calculate it, then finish with how its calculated!

[john@staustell]

Like how you start by saying you have no idea how they calculate it, then finish with how its calculated!

Haha there's a reason for that mate. i found the method after I'd written the rest and couldn't be arsed to change it much. Didn't think anyone would be that pedantic!

[Beefymcfc]

Looks like we're a valid club for wannabe sponsors.

Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

[Wooders]

Haha there's a reason for that mate. i found the method after I'd written the rest and couldn't be arsed to change it much. Didn't think anyone would be that pedantic!

Ha - you had that wrong :)

[Blue Since 76]

Looks like we're a valid club for wannabe sponsors.

Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

Did you not read that last paragraph? We have no 'club heritage', so why would anyone want to sponsor us?

[Beefymcfc]

Looks like we're a valid club for wannabe sponsors.

Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

Did you not read that last paragraph? We have no 'club heritage', so why would anyone want to sponsor us?

Heritage only seems to go back to '92 so our recent wins must have been the source of their calculations. Heritage and 'Istreee start when the Sky 4 says it does, it's the rule.

[john@staustell]

Looks like we're a valid club for wannabe sponsors.

Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

Did you not read that last paragraph? We have no 'club heritage', so why would anyone want to sponsor us?

Heritage only seems to go back to '92 so our recent wins must have been the source of their calculations. Heritage and 'Istreee start when the Sky 4 says it does, it's the rule.

Even better then.

When we win the charity shield we'll go up another 20 million!

[patrickblue]

I read this on the BBC site, and found this amongst the comments.

"What do Manchester and the LibDems have in common."

"They both only have one representative in Europe."

[Beefymcfc]

I read this on the BBC site, and found this amongst the comments.

"What do Manchester and the LibDems have in common."

"They both only have one representative in Europe."

I nearly took offence then. Luckily I remembered there's only 1 team in Manchester anyway ;-)

[Im_Spartacus]

Looks like we're a valid club for wannabe sponsors.

Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

I dunno, I find this table very odd. Bayern, as a brand are nowhere near in the ballpark of Real Madrid and Barca whilst they have Messi and Ronaldo.

[Blue Since 76]

Heritage only seems to go back to '92 so our recent wins must have been the source of their calculations. Heritage and 'Istreee start when the Sky 4 says it does, it's the rule.

Unless you're Liverpool, in which case it stopped in '92.

[Evenmydoghatesunited]

Looks like we're a valid club for wannabe sponsors. Fuck you FFP, fuck you Platini and fuck you the rest of the old guard.

Amen brother

[john@staustell]

Heritage only seems to go back to '92 so our recent wins must have been the source of their calculations. Heritage and 'Istreee start when the Sky 4 says it does, it's the rule.

Unless you're Liverpool, in which case it stopped in '92.

No mate, theirs is valid forever whilst our previous glorious never existed.

[Ted Hughes]

I can't get my head round how all this crap works, but I remember when football started going in this direction, & of course Utd were the forerunners in this country.

I remember all the coroprate stuff kicking off at OT, with Michael Knighton then trying to buy the club & them spending gazillions on players, there was a very short time, when you could believe for a second that City could one day be a successful, fan-owned, club like Barca, then Utd sign a couple of players & bump up wages & you realise there's no fucking chance; you need a rich bloke.

I remember then how, from being not that far ahead of City, suddenly they wre talking figures like £47 million if someone wanted to buy Utd. Edwards had almost sold them to Robert Maxwell for £10 million in '84. Knighton was getting them for a similar price plus £10 mil investment. But they floated shortly after at £47 mil. A few years later people were saying they were worth £75 mil.

We floated at £8 million. We were just looking at the vapour trail from their jet engines as they disappeared over the horizon, all down to money.

We were still closer to Utd then, than we were 10 years ago.

Now, we are like & pack of young lions stalking them & the other old beasts, getting ever closer...& they are all looking back & twitching, herding together.

It's fucking great.